no idea

at the moment for the last 2 week i have looked in to creating ideas for the lexus brief but at the moment i Havant got one that i am happy with so i'm began to look in to car adverts, there are thousands of them throgh the ones i looked in to there was a pattern or a theme emerging each one was new, unique, quite quirky, fun and get's to the point, for example this lexus advert it very energetic and gets to the point by exaggerating that the car is faster than gravity it show the audience that the car is pretty fast, in my ideas i need a key point that will show the high-brid's function show in a physical form or in some what abstract way