FIRST LOOK

1

Marks & Spencer

Plan A Achievements

Plan A has helped us to innovate and start changing the way we do business.

Since 2007 we’ve:

• Cut carbon emissions from our operations by 80%.
• Improved store efficiency by 19%.
• Reduced amount of waste sent to landfill by 33%.
• Reduced weight of packaging on our Clothing and Home products by 36% and in Food by 20%.
• Used 400 million fewer carrier bags than in 2006 / 07.

2

The Creative Challenge sonic

Sonic will be celebrating his 20th Anniversary during 2011. The opportunity is to create a piece of communication that celebrates / is inspired by this and that could be shared and showcased throughout the year. The work could live online, in print, in a physical space or anywhere else for that matter.

This is a very open creative brief and you are free to respond in any media type including (but not limited to) video, print, paint, audio, online. This should be seen as a piece of brand communication rather than a specific product communication.

3

The Creative Challenge tuborg

We want you to develop ideas that will build the awareness and understanding of the Tuborg brand amongst our core audience.

Using the creative theme of “Live Unleashed”, we want you to come up with ideas that break the mould and will grab people’s attention. It doesn’t matter whether it’s a creative advertising concept, limited edition packaging design, freshers’ fair stunts or point of purchase activation, we want to see them all!

4

Create a short film that communicates the unique and positive benefits of a Maggie’s Care Centre’s architectural and environmental design.